Bizemag Digital Marketing Internship 2023- Bizemag Media every year onboards interns from different B-schools and Universities for a training on digital marketing. The training is online and varies from 6-8 weeks.
This year, four interns joined for a 6-week online internship from July 01 – Aug 14, 2023.These are
Dr. Vaneeta Aggarwal, Founder Bizemag and the Mentor, Dr. Shubham Saxena, introduced the interns not only to several digital marketing aspects but also trained them on professional grooming as on linkedin, preparing CV, online meeting etiquette, preparing minutes of meeting and using Zoom and Google Meet Apps. Dr. Shubham shares his journey with the interns on this internship by Bizemag Media. As a seasoned professor of Digital Marketing, it’s a privilege to share my unique experience of training and mentoring fresh interns at Bizemag. The journey has been marked by mutual growth, exploration, and a shared passion for the dynamic world of digital marketing.
Dr. Vaneeta Aggarwal, founder of Bizemag is very passionate to mentor and train students in latest trending employable skills. Digital Marketing is one of the skills that actually boomed post covid era.
She made it clear in first meeting that the internship is a serious task and is not a time passing activity to the interns. She kept a thorough follow up and met interns regularly online to make them aware about the ethics and values about a professional conduct. My aim was to create a space where interns could feel free to experiment and learn about various aspects of digital marketing from the very beginning. In order to encourage interns to actively engage and contribute to the learning process.
We developed an open-door policy for inquiries and debates. The learning environment transform into a vibrant ecosystem of information sharing through this participatory technique . Although the fundamentals of digital marketing are universal. I saw the value of adjusting examples and case studies to the sector that Bizemag operates in. Interns developed a stronger knowledge of how digital strategies translate into the success of a media-focused company like Bizemag by incorporating real-world scenarios into our conversations.
Highlights of training
One of the highlights of training at Bizemag was the hands-on campaign development process. Interns were tasked with search engine optimization, social media posting, and executing digital marketing campaigns for Bizemag’s content. This not only provided practical experience but also instilled a sense of ownership and pride in their work. Interns were given chances to cooperate with various departments in order to offer them a comprehensive grasp of the role that digital marketing plays inside a company. They closely collaborated with content producers, designers, and data analysts to understand how their work fit into the overall organizational structure. This exposure to different functional areas broadened their horizons and illustrated how modern marketing is collaborative. The industry of digital marketing is one that changes quickly. I urged the interns to embrace innovation and maintain their adaptability in the face of shifting technologies and trends.
We experimented with different platforms, looked into upcoming tools. And talked about how to prepare for changes in the digital environment. Interns were given a group project to complete as part of their training that required them to create an extensive digital marketing strategy for a dummy Bizemag campaign. Their ability to apply strategic digital marketing principles. And their cumulative learning were demonstrated in this capstone assignment.
Celebrations of Milestones and Achievements
The training experience included more than simply knowledge transfer. It also featured milestone and achievement celebrations. Our virtual recognition ceremony featured campaigns and lessons learned from the interns. It was encouraging to see their development and zeal as they demonstrated their expertise in digital marketing.
The interns’ training session at Bizemag is just the beginning of my journey with them. I urged them to keep up their learning processes and stay linked through professional networks. I’m eager to see how the industry of digital marketing continues to advance. Because it necessitates constant learning and skill development.
At Bizemag, teaching new interns about digital marketing has been a mutually beneficial process of development and research. The strength of mentoring and practical training confirm by seeing their development from eager beginning to self-assured digital marketers. Their grasp of digital marketing as well as their future as marketing leaders influence by the interaction between theory, practice, and real-world application.
About the Mentor/Author:
Shubham Saxena is an expert professor in Digital Marketing. He has wide range of experience in training marketing professionals, executives and entrepreneurs across India and globe. He has worked with top B-schools like NMIMS, SP Jain and ISB&M. His articles publish in top ABDC journals in the area of digital marketing . He is also serving as consultant to various companies in online media and education sector.