Starting a business can be a challenging process, but with the right planning and preparation, you can increase your chances of success.
However, there are some common mistakes that entrepreneurs make when starting a business, that can lead to failure. These mistakes include:
- Failing to conduct proper market research and understand the industry
- Not having a clear business plan and goals
- Underestimating the financial requirements and not having a solid financial plan
- Not understanding or complying with legal and regulatory requirements
- Failing to differentiate your business from competitors
Some companies that failed while starting a business
Failing to conduct proper market research and understand the industry:
Market research is critical in assisting when starting a business, and also identifying and reaching potential customers. Some companies among these are New Coke, Crystal Pepsi, and Rocky Mountain Sparkling Water.
Not having a clear business plan and goals:
The business manager must make sure that successful strategic plans are developed to assist businesses in remaining vital and reliable. Some companies that failed in this while starting a business are Eastman Kodak, Yahoo, Nokia, and Blockbuster.
Underestimating the financial requirements and not having a solid financial plan:
When starting a business, it can be a frightening thought: a complete financial element under one’s control. Some companies that failed in this while starting a business are Enron, Toys R Us, Woolworths, and Kmart.
Not understanding or complying with legal and regulatory requirements:
When companies fail to understand or comply with legal and regulatory requirements, it can have serious consequences for their business. This can include fines, penalties, legal action, and even criminal charges.
Some companies that failed in this while starting a business are Enron – due to insider trading, Worldcom – due to bankruptcy, and Home Depot – due to DIY Movement in china.
Failing to differentiate your business from competitors:
It is important for companies to differentiate themselves from their competitors by offering unique products, services, or experiences that cannot be easily replicated. This can help a company stand out in a crowded market and attract customers.
Some companies which failed while starting a business under this are Borders, Kodak Gallery, Blackberry, and Blockbuster.
Also read:https://bizemag.com/startup-india-success-story-flipkart-the-e-commerce-world/
https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/4-ps-marketing
